CITY NATIONAL BANK

As the vice president of digital marketing, I produce articles, podcasts, and video content. I use my extensive experience in SEO and content strategy to work across divisions, aligning content to events, campaigns, and City National’s organizational goals. I use my editing skills to manage a stable of freelance writers while collaborating with the bank’s paid media team to produce articles for publications such as The New Yorker and Variety.

Editing isn’t the only thing I do! I also write articles and copy as needed.

I also overhauled Insights, the bank’s home for digital content. This process involved a complete technical redesign of City National’s website, a UX overhaul, and the migration of hundreds of pages from a subdomain to CNB.com.

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